Appealing to target audience (Children,Adults) with the use of choice of colours e.g cartoon styled illustraion for kids, a bright selection of colours a sort of full spectrum of colour to attract that audience.
Illusion (hidden message maybe appropriate for an older audience to understand the message)
Pictures,illustraion,animation
Largde scale visible to see from any point
Reflects the company
Clear symbols
Muted colour scheme (for an older audience)
Keeping in mind suring logos tend to be playful and bright
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